Facebook reaction buttons have arrived and they are the company’s response to how the limited nature of the “like” to express a variety of emotion.
Prior to this announcement, there was debate about whether Facebook would pair their famous “like” with a “dislike” button. Zuckerberg, however, remarked that he doesn’t want facebook to be a “forum where people are voting up or down on people’s posts.”
The “like” button, while great for appreciating a friends photo or congratulating a relative on their wedding announcement, felt inappropriate for other contexts like how to respond to a friend who has just posted about a car accident, or react to news stories about financial collapse.
The Facebook reaction buttons offer a wider range of emotional responses with 7 choices (6 new) Like, Love, Haha, Yay, Wow, Sad, Angry
With the new reactions, Facebook is looking to expand the range of emotional reactions on their site.
This is especially important, as many users are now accessing Facebook on mobile and are therefore less likely to type out a full comment to express their reaction. Facebook is following suit of the highly successful emoji, in providing a quick and easy way to express emotion with just a click.