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People have been limited with their communication online for a number of years. It is virtually impossible to indicate how content, status updates, pictures, and other forms of media actually make us feel. We’ve attempted to correct that situation with feelbacks and various plugins that allow consumers to better indicate their emotions, but as with any system of communication, it can always be a little bit better.


Facebook has stepped into this world with a new design that incorporates various emojis. It’s being tested in limited markets right now and would add to the simple “like” system that is currently in place. Six emotional choices are offered: love, laughter, yay, wow, sad, and angry.


The benefit of this kind of system is three-fold.

  • It keeps interactions fast. You don’t have to sit and debate what your emotion happens to be. You pick the closest animated emoji and move onto the next post.
  • It limits typing needs. Nearly 1 billion people are on Facebook through a mobile device exclusively. Typing on a smartphone can be difficult. These reactions limit that need.
  • It stops some miscommunication. How many conversations have you had with family and friends already because they misread the intent of a comment? Facebook reactions can help to incorporate some of the emotional tone that is missing from fast texting content.


Facebook Reactions is not necessarily a perfect system either. It can be used in the comments section of a blog, for example, but isn’t part of the blog itself. There aren’t emojis in the design for sarcasm either, which often applies to comments made on the platform.


The ultimate goal is to keep interactions generally positive on Facebook and this design in testing can help to do that. It’s the natural evolution of social networking. If you like this idea, then consider transforming your blog with a similar system that can be implemented with the content you post as well.